Goodstuff Communications
Out-of-Home Director The requirements
• Thorough knowledge of the fundamentals of OOH and media best practice
• A passion for OOH effectiveness and the creation of ideas
• Knowledge of the OOH planning process including building Excel schematics & PowerPoint slides
• An understanding of OOH buying rates and an ability to negotiate effectively with media owners
• A can-do attitude and positive approach, even in challenging situations
• Personal, committed and professional
• Great communication and presentation skills (written and oral)
• A confident presenter with the ability to tell a compelling story
• Able to build meaningful relationships and flex communication style
• Demonstration of leadership skills
• Good team player who is also a self-starter
• Creative, analytical and numerical ability
• Organised and excellent attention to detail
• Effective time management skills and ability to manage multiple workstreams
• Ability to think around problems and get to inventive solutions
In detail
The Goodstuff Out-of-Home Director blends excellence in channel specific planning & investment with strong leadership skills, delivering great work, a happy team and delighted clients. They are responsible for leading response to investment briefs, utilising their team & resources to deliver inventive and effective solutions. They have a thorough knowledge of investment best practice and provide strong, evidence-led recommendations to the planning team and our clients. The Out-of-Home investment director is expected to maintain good media owner relationships and inspire interest and engagement with the agency’s clients and campaigns. Reporting to Head of Out-of-Home.
• Lead on a range of OOH briefs, translating media strategies into ideas and plans that lead to the very best results for clients & confidentially instigate and challenge briefs.
• Confidently lead channel discussions in internal & client meetings, maintaining multi-channel awareness and demonstrating OOH expertise in client meetings.
• Ensure financial accuracy across all campaigns, ensuring timely invoicing and quick resolution of invoice queries
• Engage with industry developments and relevant media owners, identifying new opportunities for clients.
• Demonstrate a deep understanding of Goodstuff’s clients and planning briefs, supporting the Client team deliver gold-standard client servicing
• Write and deliver strong and compelling presentations
• Oversee & deliver Post Campaign Analysis
• Understand and support the commercial requirements of the business
• Instill good financial processes across the team ensuring best practice by overseeing frictionless financial processes
• Support direct reports in efficient management of invoicing processes & contribute to accurate and timely forecasting
• Direct day to day agenda, controlling workflow and deliverables with overall responsibility for the quality and delivery of work of direct reports
• Create clarity around team roles and responsibilities, skillfully delegating to ensuring the team are performing the right tasks
• Create strong relationships with direct reports, providing regular feedback, effective appraisals and regular 1:1s
• Encourage a culture of integration across departments
• Be Good, be Goodstuff, be a Goodstuffer by upholding the Goodstuff values and contributing to our culture
Made of different stuff Goodstuffers are a group of individuals made of different stuff. Collectively we shine in support of our mission: to be the World’s most inventive media agency. Our invention is born out of divergent thinking in an inclusive environment which comes together to create something truly original and good. Truly Goodstuff.
To support this, we have an Equal Opportunities Policy; except we call ours the Do the Right Thing Policy. It’s simple. We believe in fairness. That means, first and foremost, we recruit on merit and ability. We treat each other, fairly, with dignity and respect – we give a shit. We create an inclusive environment in which everyone belongs. When we recruit, promote, train, or reward we do that on the basis of aptitude and ability. We help and encourage everyone at Goodstuff to realise their full potential.
Any form of discrimination or harassment, less favourable treatment, or victimisation based on age, disability, gender reassignment, marriage and civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation will not be tolerated. Out-of-Home Director
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