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Total Media Ltd
Account Director – Media Planning (Manchester)
At the top, where it should be:
We are committed to diversity & inclusion and providing equal opportunities for everyone. We are dedicated to ensuring our processes are free from any form of discrimination or bias, right from the application process to life as part of the Total Media team.
The agency
We’re a very successful and fast-growing media planning & buying agency based in Manchester City Centre, and an integral part of the Total Media Group. We work with some of the highest profile advertisers in the UK, and a key aspect of our offering to clients is our ability to evaluate and forecast the performance of their advertising campaigns, across the full spectrum of media-TV, digital, radio, out-of-home, and more.
The team
There are 23 friendly faces in our Manchester office (with no unfriendly ones!), and we’re a tight-knit and mutually supportive team. We work closely across a range of different clients in multiple business sectors, so no day is ever the same, with learning opportunities both constant and plentiful! With most of us local to the City Centre, we have a brilliant ‘Back to Office’ culture and so you’ll find us working together in person most days.
The role
We are delighted to announce an exciting opportunity for the position of Account Director – Media Planning at Running Total Media! As the Account Director – you will be part of the Planning Team who are the primary contacts and main conduits between our clients and the wider agency. The role involves leading the team in understanding client business and their needs, to help demonstrate how Running Total can really help improve their marketing effectiveness and deliver against business objectives.
They oversee conversations with clients on media channels and wider Total Media agency tools and services and are responsible for leading our approach to measurement across their portfolio. If you have a proven track record in the media planning industry and possess excellent business acumen, we would love to hear from you.
Key responsibilities include:
- Developing strategic media plans in line with client objectives, target audience, and available resources
- Leveraging your expertise to identify emerging media trends and opportunities, ensuring innovative and effective campaigns.
- Demonstrating leadership within a team of media planners and collaborating with cross-functional teams, including Broadcast, Digital Activation and our Effectiveness team.
- Overseeing and managing client budgets, ensuring efficient allocation of resources and delivering on business targets.
- Building and maintaining strong relationships with clients and stakeholders, acting as a trusted advisor in media planning and campaign optimization.
- Staying up-to-date with industry developments and tools to drive innovation and best practice.
Key Requirements of the role:
Account management: Confidence in leading a client’s account, setting up ways of working and understanding and communicating a client’s business challenges.
Channel knowledge: Good knowledge of all media channels and how they can be used to deliver effective media strategies for clients.
Finance & Admin: Competence in and understanding of agency accounting processes.
Communications planning: Ability to develop communications planning frameworks and media / strategic imperatives for clients.
Campaign management: Good knowledge of TGI, Touchpoints, AdIntel and other planning tools used to deliver high quality client insights and media planning.
Communication: Develop strong working relationships with clients and colleagues, with an emphasis on collaboration both internally and externally.
Reporting, analysis and insight: Good understanding of effectiveness approaches and methodologies to be able to advise clients on.
Line management: Able to provide a flexible management style based on specific situations.
Agency knowledge: Good level of understanding of our effectiveness proposition, able to articulate to our clients and agency partners.
Chris McGuire – Planning Director, Running Total
Working for Running Total since 2019, Chris is loved by both his clients and his teams in equal measure. He is a media planner with over 10 years experience, so he can offer unsurpassable support to the successful candidate, and help them fast-track their development.
Complete the form below and attach your CV
