Marketing Director – B2C Part Time

CORNDEL LIMITED
Role: Marketing Director – B2C

Team: Marketing

Package: Pension, Unlimited leave, Flexible working

Location: London, Hybrid (2 days in office per week)

Salary: Up to £65,000

About Corndel:

Do you want to deliver meaningful impact at scale? Be part of a community that is purpose-driven? In an inclusive, hugely ambitious and successful team.

This is a fantastic opportunityfor a fresh-thinking MarketingDirector to architect and put into action the marketing strategy for all B2C and learner-targeted objectives at Corndel.

Corndel is an award-winning strategic skills partner, recently honoured as Apprenticeship Provider of the Year. Our mission? To shape a world where everyone is empowered to be their professional best. We do this by partnering with a stellar list of clients including Gymshark, Unilever, The NHS, Aston Martin, Cancer Research UK, John Lewis and The NSPCC.

As one of the fastest-growing companies in the UK, we’ve already inspired and developed over 21,000 professionals and their organisations. Our programmes focus on the essential skills required for succeeding in today’s ever-changing world of work: leadership, data, and technology. Our learners love us, rating us 9/10.

Corndel College London (CCL) is a brand-new institution that delivers a radical approach to traditional learning. We align education with industry demands to equip students with the relevant skills, knowledge and experiences that will make them invaluable to employers across the country. Our degrees are designed with leading employers to effectively fill the UK’s skills gap and develop the next generation of talent ready to tackle the challenges ahead.

The role:

As the Marketing Director – B2C, you’ll lead and execute all of Corndel and CCL’s non-B2B marketing. This is a multi-faceted role and far from a traditional Higher Education B2C role. This is a dynamic position with heaps of potential to shape the future of Corndel’s marketing and identify and implement an optimum, creative and inspiring new marketing mix for learners and students on our programmes. You’ll partner with the senior stakeholders in the Business Development team to transform how we excite, drive consideration and take up of Corndel’s award-wining programmes to employees within Corndel’s enviable client base.

Responsibilities:

• Take the lead in the creation and execution of our learner attraction strategy for apprenticeships and degree apprenticeships. The marketing mix is anticipated to be rich in inspiring comms, content and events
• Own and drive learner communications, including overseeing the enrolment journey and nurturing potential learners
• Work with the Account Management team to produce content to support the prospective learner journey e.g. stories, videos, micro-sites, presentations
• Lead on Corndel College London (CCL) student marketing initiatives as the marketing partner to the Managing Director of CCL
• Own and drive the Corndel College London (CCL) brand voice. Own the CCL website and social channels
• Architect and implement Direct to Learner and Employee marketing campaigns for programmes and products where this is a viable tactic
• Design and own community and alumni network initiatives, including scoping and business casing potential opportunities
• Ensure that B2C / learner marketing support tickets are actioned in a timely and appropriate manner
• Beyond B2C, you’ll be the owner of non B2B Marketing, including scoping and executing opportunities for corporate communications and supporting the SLT with any public affairs initiatives as needed
• Champion brand management across Corndel. You’ll ensure rigorous and robust adherence to our brand values, personality and brand book across both the Corndel and Corndel College London brands
• Ensure seamless alignment and integration with the wider B2B Marketing team and Business Development team
• Track and monitor performance, and analyse, review and report on the effectiveness of campaigns to maximise ROI

• Manage third party agencies and suppliers

About You:

• Minimum 7 years in marketing, ideally showcasing a track record in managing campaigns for employees and/or learners
• Strong communication and content skills, adept at transforming complex ideas into powerful narratives
• Excellent attention to detail in content creation, including decks and other materials
• Data-driven decision-maker with proficiency in tools like HubSpot
• Proven ability to juggle multiple projects seamlessly under tight schedules
• Balances creativity with practicality, consistently generating innovative marketing strategies
• Familiarity with website CMS platforms, especially WordPress
• Adept in strategic planning and hands-on execution in a fast-paced environment

What we are looking for:

• Self-motivated and results-driven marketer
• Starter-finisher who enjoys both strategic planning and hands-on content production and campaign delivery
• Expert multi-tasker, capable of managing various projects and stakeholders
• Excellent verbal and written communication skills, with a keen eye for detail
• Can-do attitude, comfortable in a scale-up entrepreneurial culture
• Strong copywriting and proofreading skills
• Creative thinker with a proven track record in creating engaging campaigns
• Brand ambassador with a flair for visually compelling content
• Desirable, but not essential, to have an understanding of The Office of Students and The Competition and Markets Authority requirements on the protection of students

As part of our commitment to create an inclusive workplace where all colleagues can be their true selves, excel in their roles and progress in their careers, we recognise the importance of embracing the diversity in the working population and making Corndel a fully accessible employer.

As Corndel is a Disability Confident Employer, we make sure that a fair and proportionate number of disabled applicants who meet the minimum criteria for a job will be offered an interview. If you would like to be considered under this scheme, when submitting your application, please select the appropriate option to let us know that you have a disability. Please note this does not mean that all disabled people are entitled to an interview, in some recruitment situations such as peak times, we might need to limit the overall numbers of interviews we offer.

If you have a disability that might affect any stage of the recruitment process, pleaselet us knowabout any help or reasonable adjustments you need before any interview or assessment. We’ll work with you to make sure any appropriate support is in place and make the application process a more positive experience.

Corndel is committed to safeguarding and safer recruitment practices, and will undertake pre-employment checks on the successful candidate, including Enhanced DBS Disclosure and a Barred List Check.

For more information contact