Marketing Manager

Hemel Hempstead, Hertfordshire
OSPREY LONDON

The Company:

We are a founder-led and owned British heritage leather goods and accessories brand. Born 45 years ago we have been designers, manufacturers, wholesalers and retailers, and like our products, we hope we get better with age! Our creative operational home is based in our converted stables in beautiful Hertfordshire parkland with our Distribution Centre just 10 minutes away in Hemel Hempstead.

The role:

You will be responsible for developing and executing integrated marketing strategies to enhance brand awareness, drive sales, and support the launch of in international markets. This role requires a blend of strategic thinking, creativity, and hands-on execution, ensuring a cohesive and premium brand experience across all customer touchpoints.

Where:

Based in Great Gaddesden, Hertfordshire our team enjoys working together – collaborating, sharing ideas and being part of a family business.

When:

Monday – Friday 37.5 hours per week (may consider part-time) with the option for one day a week from home.

With:

Reporting to our Head of Marketing.

Your character and skills will include:

• A marketing degree or relevant qualifications
• Ideally, a retail background with an interest in fashion and an innate understanding of brand credentials
• Strong time management and planning skills
• Commercial approach with a good understanding of brand values
• Able to work collaboratively and demonstrate initiative
• Strong relationship development skills
• Excellent presentation skills – in person and on paper
• Strong questioning, listening and analytical skills
• Accurate, with an attention to detail in their use of English
• Strong IT skills and confident in Excel

Responsibilities will include:

Retail Marketing:

• Development of individual store marketing strategies, tailoring to their needs and related demographic development.
• Managing the timely creation of POS, window displays and decals collaborating with the in-house Graphic Designer and in accordance with the Retail Marketing Calendar.
• Coordinate with retail teams to execute in-store promotions, events, and visual merchandising.
• Establish and manage relationships with retail centre management, and partners working collaboratively to ensure strong brand exposure in each centre, including promotional, media campaigns and web profiles.
• Setting up a rolling call programme to check in with each centre’s marketing team (supplemented with periodic in-person visits) to ensure we’re the go-to brand for marketing opportunities.
• Ensure OSPREY LONDON is represented in each centre’s marketing activities throughout the year.
• Identifying local press opportunities for each store across social media, influencers, radio, magazines, podcasts, blogs etc.
• Enhance the in-store shopping experience through customer engagement initiatives, such as personalised shopping assistance, styling sessions, competitions, or loyalty programs.
• Ensure stores are supported with new product launches

Digital Marketing:

• Manage the brand’s online presence, ensuring omnichannel success and an engaging experience across all digital platforms in accordance with the Digital Marketing Calendar.
• Oversee the end-to-end management of all social media platforms, including content creation, scheduling posts, engaging with followers, monitoring conversations, and analysing performance metrics to optimise engagement and drive brand awareness.
• Identifying and collaborating with relevant influencers and new channels (e.g., podcasts, YouTube, TikTok) managing partnerships to promote the brand and products for both in-store and website success.
• Establish clear social media guidelines and TOV to maintain across all written and visual content in alignment with brand guidelines.
• Drive innovation and new practices, keep on top of the latest trends and competitor activity, and bring new partnership ideas.
• Managing the production of the company’s product imagery with external agencies, primarily for use on our e-commerce and marketplace websites.
• Overseeing the booking of timely product photography sessions that ensure we max out on the number of quality shots per session thereby getting value for money from each one.
• Work collaboratively with the junior marketing executive to brief and oversee the organisation of the collation/delivery/return of products being shot in an orderly fashion.
• Frequent liaison with our Buying & Merchandising team on product sales information to manage inbound new season shipments and ensuring timely launch of new products on-site.
• Own the copywriting process for all product descriptions, ensuring they are engaging, accurate, and reflective of the brand’s premium, positioning.

Reporting:

• Develop and present weekly marketing performance reports, including key metrics across social media, CRM and SMS to the Head of Marketing and key stakeholders.
• Monitor and analyse the effectiveness of marketing campaigns across digital and in-store channels, providing actionable insights and recommendations.
• Prepare monthly and annual marketing performance reviews, highlighting successes, challenges, and areas for improvement.
• Weekly reporting to the Head of Marketing of previous weeks’ achievements, footfall, promotional performance, and forward plans and facilitating sign-off for promotions.
• Monthly report on all influencer activity, showing the ability to keep on top of targets and goals for products sent out, content featured, channel growth and community engagement.