Product Marketing Manager Part Time

TF1, Trench, Telford and Wrekin
CV-Library
Here at Enreach we’re all about communication. As a provider of cloud phone systems, broadband, mobile and IT, we help thousands of businesses to communicate with their colleagues and customers, making business technology, connectivity, and productivity integration easy for organisations as they grow.
As part of the wider European Enreach Group, we have over 1,100 colleagues across Europe and provide leading solutions to businesses of all shapes and sizes.
As a leading telecoms provider, our customers are at the heart of everything we do, and we’re looking for the right person to join us as part of our growing team.
We are seeking a highly skilled Product Marketing Manager to join our team. As a Product Marketing Manager, you will play a crucial role in driving the success of our products through effective product launches, marketing strategies and go-to-market initiatives.
The ideal candidate will have a strong background in product and solution marketing, pricing, and is experienced in the development and implementation of go to market strategies; successfully launching and managing a portfolio of technical products through the product lifecycle process.
Responsibilities
* Serving as a subject matter expert on our product suite, customer behaviour, and market landscape, leveraging insights to inform product development and positioning.
* Conducting market research to identify trends, monitor the competitive landscape, identify customer needs, and opportunities for product enhancements. Work closely with Group product house to ensure the feature set and product specifications are aligned with the UK market needs.
* Analysing customer feedback, industry reports, and market data to shape product strategy and positioning.
* Owner of the go-to-market (GTM) strategy for the product suite and ensuring the timely delivery of product and feature launches.
* Managing new product launches throughout the Product implementation process (PIP).
* Monitoring market trends, identifying opportunities to target different market segments with tailored campaigns.
* Conducting market benchmarking and pricing analysis, building a compelling business case for each product launch.
* Collaborating with the Marketing team to develop impactful product marketing campaigns that increase awareness and proficiency of our products.
* Creating market differentiation through the development of effective content, supported by sales enablement tools and resources such as brochures, datasheets, presentations, website content, sales guides, battlecards, and FAQs
* Working closely with internal teams to create technical training content for cross-departmental use.
* Collaborating with the sales team to create and deliver high-impact sales tools, enablement, and training.
* Defining key performance indicators (KPIs) and metrics to track marketing campaign effectiveness, product adoption, customer satisfaction, and sales performance.
* Providing regular reports and insights to the Senior Leadership Team
Requirements and skills
* Solid experience in product management and product marketing within a B2B business environment.
* Strong analytical skills, blending creative thinking with data-driven decision-making.
* Excellent communication skills to effectively engage with customers and stakeholders.
* Strong copywriting skills, capable of translating technical information into engaging messaging by simplifying complex concepts.
* Proven track record in developing compelling messaging, positioning, and value propositions for new products and services.
* Demonstrated success in bringing new products and features to market.
* Passion for customer-centric product development and a genuine enthusiasm for understanding customer needs.
* Ability to adapt and thrive in a fast-paced, dynamic environment.
What’s in it for me?
Competitive salary
26 days holiday (more for long service) and an extra day off for your Birthday
Pension and healthcare scheme
Life cover
Hybrid working option (after completion of probation period)
Perkbox – access to hundreds of discounts
Holiday Purchase Scheme
The ability to develop and progress your career.
Strong social ethos
Be part of a high growth and very exciting European wide group, that prides itself on innovation, collaboration, and strong customer focus